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The Main Markets of LED Display

2019/06/10
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As LED screens become more popular, competition in the industry has increased in recent years. To survive in a highly competitive market, LED companies should shift their focus to new markets in the LED industry. So what are the main markets for the LED industry now?



Fine pitch LED market



Due to the emergence of Chinese small-pitch LED display, it has promoted the rapid growth of commercial displays and has become a new growth point in the LED display industry. According to statistics, the small-pitch LED lights will reach 29 billion in 2016, and in 2021, the consumption of it will reach 189.8 billion and the compound annual growth rate will reach 46%. The output value will also increase from US$300 to US$800 million in 5 years. The small-pitch LED market is maturing now, and the market entry threshold is gradually decreasing. In the past few years, many companies have begun to focus on small-pitch LED displays and the pixel pitch has been down to P0.7. At present, P1.6 is gradually becoming the mainstream of the market.



Rental market



The rental market is also an active area in the LED industry. Chinese LED display rental market has developed rapidly in recent years. The applications are moving from cultural performances and sports to conferences, exhibitions and other commercial markets. Also, due to the increase in fine pitch, the rental market continues to expand to other areas.



There is still much room for growth in the rental LED market. The global stage market for LED has reached $740 million. The growth rate will slow down slightly in the next few years, but it will still increase. By 2020, it may increase to $1 billion. When more and more high-end rental products appear at overseas exhibitions, we can notice the enthusiasm of LED display manufacturers for this market. Many companies have already occupied large markets in the European and American markets. Currently, small-pitch LED screens in the rental market are still in trial use. P3.91 will remain the mainstream of the market in the next few years.



Creative market



As the demand for personalized products continues to increase, creative displays may become a new direction for LED manufacturers. As a representative of the creative screen, the alien screen has emerged in this field. Due to its unique appearance, it attracts the attention of many customers. Also, in addition to the visual impact of unusual shapes, some companies began to add other interactive features, such as VR, 3D, etc., which made the creative display a new trend in the LED screen industry.



All in all, if the LED companies want to survive in a highly competitive market, they need to be able to find opportunities, not only to follow the mainstream, but also to take a new direction.


terry.z@esdled.com
cneisign
+31 887700940